Tuesday, January 4, 2011

I wanted to go to Argentina, and all I got was this lousy nail polish

How can you buy a piece of Innsbruck in Austria, or Pajas Blancas in Argentina, without ever leaving Singapore? This isn't a joke, it's a marketing gimmick, from a Berlin-based makeup brand that has ditched conventional naming strategies and deemed itself an "airline" where all its products -- nail polish, blush, mascara etc. -- are touted as "destinations."And Singapore is the only place in Asia where you can buy into, or fall for, this shameless gimmickry. Hoo-Rahh.  read more

Lorri Bagley Lucy Liu Luján Fernández Magdalena Wróbel Maggie Grace Maggie Gyllenhaal

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